Social Ads in Japan: What Will Matter in 2026
Social ads are still perceived by some as awareness or view-boosting tools rather than core growth drivers. That perception is increasingly outdated. In 2026, social advertising is one of the most strategic levers for brands operating in Japan—not because platforms have changed radically, but because execution standards have risen. 1. Social Ads Are Not “Awareness-Only” […]
Do You Need Japanese Packaging to Ship from Overseas to Amazon Japan (FBA)?
Do You Need Japanese Packaging to Ship from Overseas to Amazon Japan (FBA)? If you’re selling into Japan using Amazon FBA, one question comes up early: Do I need to have Japanese on my product packaging? The short answer: Not always — but it depends on your product category and your packaging choices. Here’s what […]
Comparison of Japan’s Top Three E-Commerce Marketplaces: Amazon, Rakuten, and Yahoo! Shopping
Introduction For international brands expanding into Japan’s e-commerce market, choosing between Amazon Japan and Rakuten Ichiba is a critical decision. Yahoo! Shopping also plays a significant role domestically, particularly through its integration with the PayPay ecosystem, though it remains less accessible to overseas sellers. Each platform offers distinct strengths in audience behavior, costs, and visibility. […]
From Online to Offline: Using Meta Ads to Drive Store Sales in Japan
Until recently, Japanese brands investing in Meta ads had little visibility into what happened after a user clicked. Did that customer end up visiting the store? Did they purchase offline? These questions remained unanswered. With Meta’s Offline Conversions API (CAPI), Japanese retailers can finally track how digital ads contribute to real-world sales—closing the gap between […]
Japan’s Advertising Market Outlook: Social Media Hits ¥1Tn Milestone
Japan’s Advertising Market Outlook: Social Media Hits ¥1Tn Milestone Japan Ad Spend shifting to Social, Video, and CTV, powering growth in 2024. Based on insights from Dentsu’s 2024 advertising report, Japan’s ad market maintained strong momentum last year, achieving a total spend of ¥7,673 billion (~USD 53 billion), up 4.9% year-over-year despite economic challenges like […]