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Last weekend, our client Guillemot, through its Hercules brand, sponsored the MOTTO MUSIC 3rd LIVE ‘LIGHT’ event. Always happy to support!

250215 Hercules Dirigent event2

Last week, Meta announced the launch of a limited test of ads on Threads, targeting users in Japan and the U.S. This marks a key step in the platform’s monetization, allowing businesses to seamlessly extend their existing Meta ad campaigns to Threads without additional creative work.

As of early 2025, Threads has surpassed 300 million global monthly active users, with Japan emerging as a key market. Notably, 75% of Threads users follow at least one business, presenting strong potential for both organic engagement and paid advertising opportunities.

With Japan’s strong engagement in text-based social media, Threads ads could serve as a powerful top-of-funnel tool, complementing Instagram and Facebook by expanding Meta’s brand awareness inventory and gradually competing with X Advertising.

Meta

[For French Companies]
Are you a tech or sustainability scale-up or startup interested in the Japanese market?
Don’t miss the opportunity to join the France Pavilion at SusHiTech! Connect with the market at a low cost thanks to Business France and La French Tech.
Contact us for more information.

The biggest shopping event of the year is here! Shop Withings and Ledger products during the Amazon Black Friday and enjoy some of the best deals of the season. Many of these premium items rarely go on sale, so don’t miss this limited-time opportunity to save big!

🛒 Hurry—Amazon Black Friday Sale ends on December 6!

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