OpenAI added product carousels to ChatGPT ads, showing several items in a single ad slot.
The format arrived three months after OpenAI let retailers bulk-create product-feed campaigns.
OpenAI’s system decides whether a query returns a single-product ad or a carousel — the advertiser does not choose. For brands in Japan, that moves the work upstream to the product feed. Japanese product names, prices, and stock status decide what appears. Audit the feed before year-end trading.
OpenAI job listings show six ad formats in development: text, image, video, native, conversational, and interactive (DIGIDAY Japan, July 9, 2026). Three ad-format engineering roles cover infrastructure, iOS, and Android. The company spent its first four months building the ad business foundation. For foreign brands in Japan, ChatGPT is becoming a paid channel with formats beyond search-style text. Budget owners should reserve test spend before Japanese inventory opens. Early advertisers set the benchmarks.
Next Level Japan Wins TVer BEST Sales 2025
We received TVer’s BEST Sales Self-Serve AWARD 2025.
The category (Self-Serve) — new this year at TVer Corporation — recognizes excellence in TVer advertising operations.
Being selected in the inaugural edition is a real honor.
TVer is Japan’s official free streaming service for broadcast content. Its ads run inside TV programs and feel natural to viewers, unlike interruptive social video ads.
We recognized this advantage early and proposed TVer advertising to our clients.
Careful campaign design and iteration through 2025 led to this recognition.
▶ TVer announcement: https://tver.co.jp/news/20260518.html
Next Level has been awarded the Japanese Privacy Mark (often called P-Mark), a certification granted to businesses that demonstrate strict compliance with Japan’s personal information protection laws. Managed by the Japan Information Processing Development Corporation (JIPDEC), it proves to consumers and partners that our company has robust systems in place to keep personal data safe.
ChatGPT Ads Now Live in Japan
OpenAI’s ChatGPT advertising pilot launched in Japan on June 22, 2026. ChatGPT placements appear within conversational AI responses.
Foreign brands targeting Japan now have a new top-of-funnel test channel. Early CPM and CTR benchmarks are not yet published, but auction dynamics are expected to mirror Google search initially.
LINE and Yahoo! Display Ads Now Unified
LY Corporation merged LINE Ads and Yahoo! Display Ads into one platform on April 1, 2026. The unified service — LY Ads Display (LINEヤフー広告 ディスプレイ広告) — serves placements across both LINE and Yahoo! JAPAN. LINE Ads will stop ad delivery in late October 2026.
Brands currently running LINE Ads in Japan must complete migration to LY Ads Display before late October 2026 to avoid delivery interruption.
Congratulations Charlotte CHESNAIS for the Grand Opening of your Aoyama flagship Store this week.
Japanese Consumers can now come discover Charlotte’s “wearable sculptures” that merge art, fashion, and functional design, right in the heart of Tokyo:
Charlotte CHESNAIS Aoyama, 3-7-11, Kita Aoyama, Minato-ku, Tokyo 107-0061
Next Level has just been reviewed by and added to Goodfirms, your premium source for trusted B2B reviews. Proud to join the crowd!🎉😅🎉
LINE Adds New AI Chatbot (β) to Official Accounts
LINE has launched an AI Chatbot (β) within its Chat Pro option (¥3,000/month), expanding its native automation features.
The tool uses generative AI to interpret messages and reply using the brand’s Q&A list — Q&A content can also be auto-generated from PDFs or images.
Key Points:
24/7 automated responses
Lower support workload
No external chatbot needed
This update reinforces LINE’s move toward more advanced, AI-powered customer communication for businesses in Japan.
