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Yahoo! Shopping products can now be tagged in YouTube videos
LINE Yahoo announced on September 25 that Yahoo! Shopping has joined the YouTube Shopping affiliate program (MarkeZine, September 25). Eligible YouTube creators can tag Yahoo! Shopping products in videos and Shorts. Viewers tap the tag and land on the product page. Stores pay a base rate of 2–4% by category and can add a special rate of their own. YouTube says shopping-video watch time in Japan grew more than 50% year on year (internal data, April 2026).

For foreign brands in Japan, this puts Yahoo! Shopping on the same creator shelf as Amazon and Rakuten. Creators choose the store with the higher rate. Set a special rate on your hero SKUs before Q4.

▶ MarkeZine (September 25)

OpenAI added product carousels to ChatGPT ads, showing several items in a single ad slot.
The format arrived three months after OpenAI let retailers bulk-create product-feed campaigns.

OpenAI’s system decides whether a query returns a single-product ad or a carousel — the advertiser does not choose. For brands in Japan, that moves the work upstream to the product feed. Japanese product names, prices, and stock status decide what appears. Audit the feed before year-end trading.

▶ DIGIDAY Japan, August 17, 2026.

OpenAI job listings show six ad formats in development: text, image, video, native, conversational, and interactive (DIGIDAY Japan, July 9, 2026). Three ad-format engineering roles cover infrastructure, iOS, and Android. The company spent its first four months building the ad business foundation. For foreign brands in Japan, ChatGPT is becoming a paid channel with formats beyond search-style text. Budget owners should reserve test spend before Japanese inventory opens. Early advertisers set the benchmarks.

Next Level Japan Wins TVer BEST Sales 2025

We received TVer’s BEST Sales Self-Serve AWARD 2025.
The category (Self-Serve) — new this year at TVer Corporation — recognizes excellence in TVer advertising operations.
Being selected in the inaugural edition is a real honor.

TVer is Japan’s official free streaming service for broadcast content. Its ads run inside TV programs and feel natural to viewers, unlike interruptive social video ads.
We recognized this advantage early and proposed TVer advertising to our clients.

Careful campaign design and iteration through 2025 led to this recognition.

▶ TVer announcement: https://tver.co.jp/news/20260518.html

Next Level has been awarded the Japanese Privacy Mark (often called P-Mark), a certification granted to businesses that demonstrate strict compliance with Japan’s personal information protection laws. Managed by the Japan Information Processing Development Corporation (JIPDEC), it proves to consumers and partners that our company has robust systems in place to keep personal data safe.

LINE and Yahoo! Display Ads Now Unified
LY Corporation merged LINE Ads and Yahoo! Display Ads into one platform on April 1, 2026. The unified service — LY Ads Display (LINEヤフー広告 ディスプレイ広告) — serves placements across both LINE and Yahoo! JAPAN. LINE Ads will stop ad delivery in late October 2026.

Brands currently running LINE Ads in Japan must complete migration to LY Ads Display before late October 2026 to avoid delivery interruption.

Congratulations Charlotte CHESNAIS for the Grand Opening of your Aoyama flagship Store this week.
Japanese Consumers can now come discover Charlotte’s “wearable sculptures” that merge art, fashion, and functional design, right in the heart of Tokyo:
Charlotte CHESNAIS Aoyama, 3-7-11, Kita Aoyama, Minato-ku, Tokyo 107-0061