From Online to Offline: Using Meta Ads to Drive Store Sales in Japan
Until recently, Japanese brands investing in Meta ads had little visibility into what happened after a user clicked. Did that customer end up visiting the store? Did they purchase offline? These questions remained unanswered. With Meta’s Offline Conversions API (CAPI), Japanese retailers can finally track how digital ads contribute to real-world sales—closing the gap between […]
TikTok Shop Officially Launches in Japan
On June 30, 2025, TikTok Shop officially launched in Japan, introducing an all-in-one in-app shopping experience where users can discover, engage, and purchase products without leaving the TikTok app. This move positions TikTok as a serious contender in Japan’s competitive e-commerce landscape—bringing its successful “shoppertainment” model to one of the world’s most digitally mature markets. […]
Japan’s Advertising Market Outlook: Social Media Hits ¥1Tn Milestone
Japan’s Advertising Market Outlook: Social Media Hits ¥1Tn Milestone Japan Ad Spend shifting to Social, Video, and CTV, powering growth in 2024. Based on insights from Dentsu’s 2024 advertising report, Japan’s ad market maintained strong momentum last year, achieving a total spend of ¥7,673 billion (~USD 53 billion), up 4.9% year-over-year despite economic challenges like […]
TikTok in Japan: Is It a Viable Marketing Platform?
Digital Marketing in Japan: Should You Use TikTok? Unlock the potential of TikTok in Japan—high engagement, untapped opportunities, and key considerations for your brand. TikTok has undeniably become a global phenomenon, and Japan is no exception. But despite its massive user base, TikTok remains underutilized by Japanese businesses for customer acquisition. The platform dominates user […]
Meta Begins Testing Ads on Threads in Japan
Last week, Meta announced the launch of a limited test of ads on Threads, targeting users in Japan and the U.S. This marks a key step in the platform’s monetization, allowing businesses to seamlessly extend their existing Meta ad campaigns to Threads without additional creative work. As of early 2025, Threads has surpassed 300 million […]