Meta Begins Testing Ads on Threads in Japan

Meta

Last week, Meta announced the launch of a limited test of ads on Threads, targeting users in Japan and the U.S. This marks a key step in the platform’s monetization, allowing businesses to seamlessly extend their existing Meta ad campaigns to Threads without additional creative work.

As of early 2025, Threads has surpassed 300 million global monthly active users, with Japan emerging as a key market. Notably, 75% of Threads users follow at least one business, presenting strong potential for both organic engagement and paid advertising opportunities.

With Japan’s strong engagement in text-based social media, Threads ads could serve as a powerful top-of-funnel tool, complementing Instagram and Facebook by expanding Meta’s brand awareness inventory and gradually competing with X Advertising.

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LINE for Luxury & Fashion Brands in Japan: The 2026 CRM Playbook — first-party data, clienteling, and segmentation over reach.

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Next Level Japan Wins TVer BEST Sales 2025

We received TVer’s BEST Sales Self-Serve AWARD 2025.
The category (Self-Serve) — new this year at TVer Corporation — recognizes excellence in TVer advertising operations.
Being selected in the inaugural edition is a real honor.

TVer is Japan’s official free streaming service for broadcast content. Its ads run inside TV programs and feel natural to viewers, unlike interruptive social video ads.
We recognized this advantage early and proposed TVer advertising to our clients.

Careful campaign design and iteration through 2025 led to this recognition.

▶ TVer announcement: https://tver.co.jp/news/20260518.html

Tver Best sales award
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Next Level has been awarded the Japanese Privacy Mark (often called P-Mark), a certification granted to businesses that demonstrate strict compliance with Japan’s personal information protection laws. Managed by the Japan Information Processing Development Corporation (JIPDEC), it proves to consumers and partners that our company has robust systems in place to keep personal data safe.

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