We were happy to once again take part in the ‘Akasaka Aoyama Beautiful Town, Manner Town’ initiative, organized by the Minato City Akasaka Regional Office. This month, we cleaned the area around Akasaka Mitsuke Station, contributing to efforts to keep our neighborhood clean and safe. It was rewarding to be part of this important community effort. The event is scheduled to take place every month, except for July and August. If you live or work in Minato City, why not join us next time?
Last weekend, our client Guillemot, through its Hercules brand, sponsored the MOTTO MUSIC 3rd LIVE ‘LIGHT’ event. Always happy to support!
Last week, Meta announced the launch of a limited test of ads on Threads, targeting users in Japan and the U.S. This marks a key step in the platform’s monetization, allowing businesses to seamlessly extend their existing Meta ad campaigns to Threads without additional creative work.
As of early 2025, Threads has surpassed 300 million global monthly active users, with Japan emerging as a key market. Notably, 75% of Threads users follow at least one business, presenting strong potential for both organic engagement and paid advertising opportunities.
With Japan’s strong engagement in text-based social media, Threads ads could serve as a powerful top-of-funnel tool, complementing Instagram and Facebook by expanding Meta’s brand awareness inventory and gradually competing with X Advertising.
[For French Companies]
Are you a tech or sustainability scale-up or startup interested in the Japanese market?
Don’t miss the opportunity to join the France Pavilion at SusHiTech! Connect with the market at a low cost thanks to Business France and La French Tech.
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