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Meta’s Omnichannel Ads: Coming Soon to Japan?

Meta has introduced Omnichannel Ads, a new campaign type designed to drive both online and in-store sales with a single setup. While not yet available in Japan, this will be a key opportunity for D2C, fashion, and luxury brands once launched.

By combining website and offline conversion data, Omnichannel Ads optimize delivery to highlight nearby stores, showcase product availability, and boost foot traffic.

In Japan, where offline retail remains vital, connecting digital ads with in-store results will become essential. Brands should start preparing for advanced measurement and offline conversion tracking to stay ahead.

Meta has expanded Threads ads globally, unlocking access to over 320M monthly users on one of the fastest-growing social platforms.

Initially tested in the United States and Japan earlier in 2025, Threads ads are now available worldwide.

Interested in exploring digital ads for your brand? Contact us to start the conversation.

LINE AI is a new feature in LINE, Japan’s most widely used communication app, officially launched on April 15, 2025. It brings generative AI into everyday messaging—letting users ask questions, create images, and get smart reply suggestions with tone adjustments from polite to playful.
By embedding AI into a platform people already use daily, LINE lowers the barrier for those unfamiliar or unsure about AI. For brands and creators, it’s a signal that AI is becoming part of mainstream communication—not as a separate tool, but as an integrated layer of user experience.
To start making use of it, just go to the LINE Home Screen and select the LINE AI button on the left, or add LINE AI as friend here.