Comparison of Japan’s Top Three E-Commerce Marketplaces: Amazon, Rakuten, and Yahoo! Shopping
Introduction For international brands expanding into Japan’s e-commerce market, choosing between Amazon Japan and Rakuten Ichiba is a critical decision. Yahoo! Shopping also plays a significant role domestically, particularly through its integration with the PayPay ecosystem, though it remains less accessible to overseas sellers. Each platform offers distinct strengths in audience behavior, costs, and visibility. […]
Black Friday in Japan: Amazon, Rakuten, and a Unique Sales Culture
Black Friday in Japan: Amazon, Rakuten, and a Unique Sales Culture Cultural Trends Meet Global Shopping Events It’s Black Friday Season in Japan Black Friday season is here, and it’s becoming an increasingly significant event in Japan’s e-commerce calendar. Among the biggest players in the online marketplace is Amazon Japan, which has successfully brought this […]
