From Online to Offline: Using Meta Ads to Drive Store Sales in Japan
Until recently, Japanese brands investing in Meta ads had little visibility into what happened after a user clicked. Did that customer end up visiting the store? Did they purchase offline? These questions remained unanswered. With Meta’s Offline Conversions API (CAPI), Japanese retailers can finally track how digital ads contribute to real-world sales—closing the gap between […]
Meta Begins Testing Ads on Threads in Japan
Last week, Meta announced the launch of a limited test of ads on Threads, targeting users in Japan and the U.S. This marks a key step in the platform’s monetization, allowing businesses to seamlessly extend their existing Meta ad campaigns to Threads without additional creative work. As of early 2025, Threads has surpassed 300 million […]