Social Ads in Japan: What Will Matter in 2026
Social ads are still perceived by some as awareness or view-boosting tools rather than core growth drivers. That perception is increasingly outdated. In 2026, social advertising is one of the most strategic levers for brands operating in Japan—not because platforms have changed radically, but because execution standards have risen. 1. Social Ads Are Not “Awareness-Only” […]
Mercari Ads: A New Player in Japan’s Online Retail Media Market
On February 6, 2025, Mercari officially launched Mercari Ads, marking its entry into Japan’s rapidly growing online retail media market, which is projected to exceed ¥1 trillion by 2028. With 23 million monthly users, Mercari now offers a click-based advertising platform designed to help brands connect with engaged shoppers. Mercari Ads: A New Way to […]