Meta has expanded Threads ads globally, unlocking access to over 320M monthly users on one of the fastest-growing social platforms.
Initially tested in the United States and Japan earlier in 2025, Threads ads are now available worldwide.
Interested in exploring digital ads for your brand? Contact us to start the conversation.
LINE AI is a new feature in LINE, Japan’s most widely used communication app, officially launched on April 15, 2025. It brings generative AI into everyday messaging—letting users ask questions, create images, and get smart reply suggestions with tone adjustments from polite to playful.
By embedding AI into a platform people already use daily, LINE lowers the barrier for those unfamiliar or unsure about AI. For brands and creators, it’s a signal that AI is becoming part of mainstream communication—not as a separate tool, but as an integrated layer of user experience.
To start making use of it, just go to the LINE Home Screen and select the LINE AI button on the left, or add LINE AI as friend here.
Last weekend, our client Guillemot, through its Hercules brand, sponsored the MOTTO MUSIC 3rd LIVE ‘LIGHT’ event. Always happy to support!
Last week, Meta announced the launch of a limited test of ads on Threads, targeting users in Japan and the U.S. This marks a key step in the platform’s monetization, allowing businesses to seamlessly extend their existing Meta ad campaigns to Threads without additional creative work.
As of early 2025, Threads has surpassed 300 million global monthly active users, with Japan emerging as a key market. Notably, 75% of Threads users follow at least one business, presenting strong potential for both organic engagement and paid advertising opportunities.
With Japan’s strong engagement in text-based social media, Threads ads could serve as a powerful top-of-funnel tool, complementing Instagram and Facebook by expanding Meta’s brand awareness inventory and gradually competing with X Advertising.
[For French Companies]
Are you a tech or sustainability scale-up or startup interested in the Japanese market?
Don’t miss the opportunity to join the France Pavilion at SusHiTech! Connect with the market at a low cost thanks to Business France and La French Tech.
Contact us for more information.
The biggest shopping event of the year is here! Shop Withings and Ledger products during the Amazon Black Friday and enjoy some of the best deals of the season. Many of these premium items rarely go on sale, so don’t miss this limited-time opportunity to save big!
🛒 Hurry—Amazon Black Friday Sale ends on December 6!
On November 21st, the Next Level team participated in the ‘Akasaka Aoyama Beautiful Town, campaign, a wonderful initiative focused on safety and environmental cleanliness in the community. Armed with umbrellas, we worked together to clean the area around Tameike-Sanno Station, embracing the rainy weather as part of the experience.
We’re proud to support efforts that help keep our neighborhood beautiful and safe. Every small action adds up to make a big difference! 🌿
Let us know how we could be of service to you and one of our experts will get back to you, usually within two business days.
