TikTok Shop Officially Launches in Japan

On June 30, 2025, TikTok Shop officially launched in Japan, introducing an all-in-one in-app shopping experience where users can discover, engage, and purchase products without leaving the TikTok app. This move positions TikTok as a serious contender in Japan’s competitive e-commerce landscape—bringing its successful “shoppertainment” model to one of the world’s most digitally mature markets. […]