Japan’s Advertising Market Outlook: Social Media Hits ¥1Tn Milestone
Japan’s Advertising Market Outlook: Social Media Hits ¥1Tn Milestone Japan Ad Spend shifting to Social, Video, and CTV, powering growth in 2024. Based on insights from Dentsu’s 2024 advertising report, Japan’s ad market maintained strong momentum last year, achieving a total spend of ¥7,673 billion (~USD 53 billion), up 4.9% year-over-year despite economic challenges like […]
Mercari Ads: A New Player in Japan’s Online Retail Media Market
On February 6, 2025, Mercari officially launched Mercari Ads, marking its entry into Japan’s rapidly growing online retail media market, which is projected to exceed ¥1 trillion by 2028. With 23 million monthly users, Mercari now offers a click-based advertising platform designed to help brands connect with engaged shoppers. Mercari Ads: A New Way to […]
TikTok in Japan: Is It a Viable Marketing Platform?
Digital Marketing in Japan: Should You Use TikTok? Unlock the potential of TikTok in Japan—high engagement, untapped opportunities, and key considerations for your brand. TikTok has undeniably become a global phenomenon, and Japan is no exception. But despite its massive user base, TikTok remains underutilized by Japanese businesses for customer acquisition. The platform dominates user […]
How to Use LINE for Marketing: Insights for Engaging Japan’s Most Connected Audience
How to Use LINE for Marketing: Insights for Engaging Japan’s Most Connected Audience Unlock the full potential of LINE to connect, captivate, and convert Japan’s digitally savvy consumers. With over 90 million monthly active users, LINE is not just Japan’s most popular messaging app—it’s a cornerstone of everyday life. From communication to shopping, and news, […]
