Comparison of Japan’s Top Three E-Commerce Marketplaces: Amazon, Rakuten, and Yahoo! Shopping
Introduction For international brands expanding into Japan’s e-commerce market, choosing between Amazon Japan and Rakuten Ichiba is a critical decision. Yahoo! Shopping also plays a significant role domestically, particularly through its integration with the PayPay ecosystem, though it remains less accessible to overseas sellers. Each platform offers distinct strengths in audience behavior, costs, and visibility. […]
From Online to Offline: Using Meta Ads to Drive Store Sales in Japan
Until recently, Japanese brands investing in Meta ads had little visibility into what happened after a user clicked. Did that customer end up visiting the store? Did they purchase offline? These questions remained unanswered. With Meta’s Offline Conversions API (CAPI), Japanese retailers can finally track how digital ads contribute to real-world sales—closing the gap between […]
Japan’s Advertising Market Outlook: Social Media Hits ¥1Tn Milestone
Japan’s Advertising Market Outlook: Social Media Hits ¥1Tn Milestone Japan Ad Spend shifting to Social, Video, and CTV, powering growth in 2024. Based on insights from Dentsu’s 2024 advertising report, Japan’s ad market maintained strong momentum last year, achieving a total spend of ¥7,673 billion (~USD 53 billion), up 4.9% year-over-year despite economic challenges like […]