Japan’s Advertising Market Outlook: Social Media Hits ¥1Tn Milestone
Japan’s Advertising Market Outlook: Social Media Hits ¥1Tn Milestone Japan Ad Spend shifting to Social, Video, and CTV, powering growth in 2024. Based on insights from Dentsu’s 2024 advertising report, Japan’s ad market maintained strong momentum last year, achieving a total spend of ¥7,673 billion (~USD 53 billion), up 4.9% year-over-year despite economic challenges like […]
