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Responsible Marketing Policy

Tatara Bridge

Next Level's marketing of our Clients' products and solutions

  • Compliance with all laws and regulations: Unquestionable regulation compliance may be the most fundamental base of trust. Japan doesn’t have GDPR but we comply with all applicable Japanese regulations, including the Act on the Protection of Personal Information (“APPI”) for data usage, applicable medical regulations on potentially medical product claims, etc.
  • Customer Centric: Customer centricity and performance excellence are at the core of our values. All our Clients have a named Account Manager. We always act in our Client’s best interests. To serve them better, we constantly improve our skills and knowledge, and always keep an eye open for any possible improvement that we might see fit.
  • Deep understanding or our Client’s products and services: In order to stregthen the affinity with our Clients’ products and services, we try / use our Clients’ products and solutions whenever possible – and ofter we actually become fans!
  • Transparency: To end Users, we provide data usage transparency.
    To our Clients, we pride ourselves with a high level of transparency of our fees (pricing), and provide transparent reporting of ad budget spent and achieved performance indicators, independently from our operation fees.
  • Autenticity and honesty: We endeavor to deliver the best the most accurate Information possible, eliminating any ambiguity, to ensure that end Users will have the most accurate perception of our Client’s product or solution. Brand claims and product claims must be verified.
    We do not make misleading statement, or engage in stealth marketing on social media.
    We do not use bots to artificially grow social media followership.
  • Audience undestanding and targeting: Understanding audience beyond demographics: target Consumers’ values, needs and concerns, is key to optimizing relevance of the connections we establish. We use our expertise to leverage this knowledge, and craft strategies and messages to create the context for a transaction, the positive outcome for both the Brand and the Consumer.
    We avoid spam and waste of Client budget and energy with frequecy capping and avoiding untargetted messages. For social media, we select our influencers manually to ensure maximum relevance to our Client’s target.
  • Proactive suggestion of Environment friendly and Ethical placements: Sustainable ad placements is still in its infancy but, will likely gain momentum in the years to come. We monitor and support these trends, and proactively suggest them to our Clients whenever available.
    For PR, we recommend ethical media whenever possible (such as our Earth Day partner Ethica).
    When Client requirements are beyond what we can provide, we may involve other environment friendly partners.
  • Positive impact for the buyer, and for the environment: Whenever possible, we encourage our Clients to promote products and solutions that have not only a short-term benefit for the buyer, but also as much as possible a positive impact for our spices and environment, and with a managed end-of-life. And we invite others to improve in this direction, as we are doing for ourselves.
  • Promote circular end of life: As we need to replace planned obsolescence with circularity, we invite our Clients to communicate on the planned circular end of life of their products: 3Rs 4Rs 5Rs etc.
  • Respect for diversity: We do not discriminate in any way such as age, religion, ethnicity, nationality, disability, marital status, gender identity or sexual orientation, and we recommnend that our Clients do so as well.
    We recommend our Clients to have an inclusive approach to their messenging, not leaving our a gender, social group or demography out of their marketing strategy.
  • Children: We do not market to chidren, period.

Next Level's own marketing

With regard to our own marketing as well, we apply all of the above and more. This includes:

  • Targeting: We prefer to work with Clients with strong environmental and social standards and commitments, selling products and solutions that have a positive impact for others and the environment. And we target our marketing efforts towards these.
  • We do not purchase of email lists / send mass prospection emails,
  • We do not print flyers, ever,
  • We do not produce schwag (pens, keyrings, stickers, etc.).

For in-person Marketing (ABM):

  • We stay within our flight limitations as per our published commitments: limited business trip flights for staff to 3 flights per year and per person. Unused flights from one member cannot be used by another, or carried over the following year,
  • We participate or organize events including like-minded companies, to bring more value to participants than just listening to our pitch.
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