New Case Study Alert: Tanaka Optical’s Journey of Innovation

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We are excited to share our latest case study about our valued client, Tanaka Optical! Dive into the story of Tanaka Optical, where over a century of tradition meets cutting-edge innovation. Learn how they have navigated the challenges of the modern era while staying true to their core values.

In this comprehensive case study, President and CEO Damian Hall, along with Digital Engagement Manager Miho Koyama, discuss the strategic initiatives and partnerships that have propelled their growth and enhanced their customer experience.

Read the full case study to discover how Tanaka Optical has adapted to the changing landscape and continues to deliver unparalleled service.

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At Next Level, we believe in contributing our community. Central Tokyo is not an area with high social needs, but we do participate in regular voluntary neighborhood cleanups, like this one on June 26, 2025.
Always proud to support our community to be clean and safe. 🌏

250626_Community Clean-Up Day
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Meta’s Omnichannel Ads: Coming Soon to Japan?

Meta has introduced Omnichannel Ads, a new campaign type designed to drive both online and in-store sales with a single setup. While not yet available in Japan, this will be a key opportunity for D2C, fashion, and luxury brands once launched.

By combining website and offline conversion data, Omnichannel Ads optimize delivery to highlight nearby stores, showcase product availability, and boost foot traffic.

In Japan, where offline retail remains vital, connecting digital ads with in-store results will become essential. Brands should start preparing for advanced measurement and offline conversion tracking to stay ahead.

Meta Omnichannel Ads
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ChatGPT has introduced a new shopping assistant feature. By simply describing the type of product you’re looking for, the AI can organize and present relevant options based on price, specifications, and user reviews. Products are displayed in a carousel format with images, and users can easily access detailed information and purchase links. The feature supports Japanese, making it accessible for users in Japan as well.

It’s currently rolling out across Plus, Pro, and Free plans, and will soon be available even without a ChatGPT account. Perplexity AI is also offering a similar shopping experience, signaling that AI-powered product discovery could soon become the new standard in online shopping.

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Japan’s Advertising Market Outlook: Social Media Hits ¥1Tn Milestone

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