At Next Level, we believe in contributing our community. Central Tokyo is not an area with high social needs, but we do participate in regular voluntary neighborhood cleanups, like this one on June 26, 2025.
Always proud to support our community to be clean and safe. 🌏
Meta’s Omnichannel Ads: Coming Soon to Japan?
Meta has introduced Omnichannel Ads, a new campaign type designed to drive both online and in-store sales with a single setup. While not yet available in Japan, this will be a key opportunity for D2C, fashion, and luxury brands once launched.
By combining website and offline conversion data, Omnichannel Ads optimize delivery to highlight nearby stores, showcase product availability, and boost foot traffic.
In Japan, where offline retail remains vital, connecting digital ads with in-store results will become essential. Brands should start preparing for advanced measurement and offline conversion tracking to stay ahead.
ChatGPT has introduced a new shopping assistant feature. By simply describing the type of product you’re looking for, the AI can organize and present relevant options based on price, specifications, and user reviews. Products are displayed in a carousel format with images, and users can easily access detailed information and purchase links. The feature supports Japanese, making it accessible for users in Japan as well.
It’s currently rolling out across Plus, Pro, and Free plans, and will soon be available even without a ChatGPT account. Perplexity AI is also offering a similar shopping experience, signaling that AI-powered product discovery could soon become the new standard in online shopping.
Meta has expanded Threads ads globally, unlocking access to over 320M monthly users on one of the fastest-growing social platforms.
Initially tested in the United States and Japan earlier in 2025, Threads ads are now available worldwide.
Interested in exploring digital ads for your brand? Contact us to start the conversation.
LINE AI is a new feature in LINE, Japan’s most widely used communication app, officially launched on April 15, 2025. It brings generative AI into everyday messaging—letting users ask questions, create images, and get smart reply suggestions with tone adjustments from polite to playful.
By embedding AI into a platform people already use daily, LINE lowers the barrier for those unfamiliar or unsure about AI. For brands and creators, it’s a signal that AI is becoming part of mainstream communication—not as a separate tool, but as an integrated layer of user experience.
To start making use of it, just go to the LINE Home Screen and select the LINE AI button on the left, or add LINE AI as friend here.
Last weekend, our client Guillemot, through its Hercules brand, sponsored the MOTTO MUSIC 3rd LIVE ‘LIGHT’ event. Always happy to support!
Last week, Meta announced the launch of a limited test of ads on Threads, targeting users in Japan and the U.S. This marks a key step in the platform’s monetization, allowing businesses to seamlessly extend their existing Meta ad campaigns to Threads without additional creative work.
As of early 2025, Threads has surpassed 300 million global monthly active users, with Japan emerging as a key market. Notably, 75% of Threads users follow at least one business, presenting strong potential for both organic engagement and paid advertising opportunities.
With Japan’s strong engagement in text-based social media, Threads ads could serve as a powerful top-of-funnel tool, complementing Instagram and Facebook by expanding Meta’s brand awareness inventory and gradually competing with X Advertising.
[For French Companies]
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