Tanaka Optical Holding Company Ltd. (Megane no Tanaka)
“Megane no Tanaka (Tanaka Optical) was founded in 1913 as Tanaka Gankyou Ten in Hiroshima City, Japan, and in March, 2021, our company celebrated its 108th anniversary.
Since I was appointed President and Chief Executive Officer in 2016, my personal commitment is to preserving our traditional core values of delighting customers with excellent quality products and services, as well as bringing those traditional core values to you, our customers, in new, innovative, exciting and enjoyable ways. Our customers’ needs are always changing and we strongly believe that to satisfy our customers’ needs, we also need to change along with them.
As a leader of this change, I took several personal initiatives, among which were: a quantum-leap in modernization of our points of sales, to create unparalleled in-store customer experience launching an industry-first, eyewear-as-a-service, product (NINAL), leveraged digital to provide a seamless, consistent and, Tanaka unique, customer experience at all our touch-points, both online and offline.”
“We originally did mass advertising without narrowing down the target too much, but in order to keep growing in such a customer-centered era, we started to consider more precise targeting. We also wanted to start always-on digital presence, rather than spot campaigns to maximize the effectiveness of our digital activities.
We needed a partner who understands our business challenges, could come up with suggestions, and quickly propose solutions to new issues.”
A flat-rate service that allows you to choose from over 1,000 types (up to ¥80,000) of high-end, high-quality eyeglasses at any time and replace them at will. The service includes regular eyesight checks and eyewear coordination service.
Each digital marketer has different expertises such as creating landing pages, images or videos, building reservation systems, SEO, ads, running social media etc. However, for a customer, it’s a customer journey and considered as one connected service.
With Next Level, we share our business goals and challenges, in addition to our digital advertising goals which is only a part of digital marketing. Based on whats’s shared, Next Level gives us proposals and insights with a broad perspective. Communication strategies, ideas to improve our landing pages, identifying issues from analysis of actual user data are some examples.
Next Level is always quick to respond and prepare new proposals with flexibility even in situations where rapid changes are required, such as disasters and epidemics.
Download a PDF version:
Let us know how we could be of service to you and one of our experts will get back to you, usually within two business days.
