An exclusive interview with Benjamin Costa, Japan Director of La Maison du Chocolat.
“La Maison du Chocolat is loved by Japanese customers as a premium and luxury French Chocolate Brand since it first opened shop in Tokyo in 1998. Since that time, the brand kept developing its business in Japan, more focused on retail strategy managing today 9 permanent stores in Tokyo, Yokohama and Osaka, and over 45 pop-up stores all over the country for the Valentine Day season. La Maison du Chocolat has been conscious for years of the importance to diversify its channels and encompass e-commerce as priority. In order to support this strategy, and our new website, marketing became challenging, especially social media marketing.
Utilization of SNS is indispensable to acquire new customers who will become new fans of the brand while maintaining the fan base through communication with customers who love the brand for a long time.
La Maison du Chocolat wasn’t making the most of social, while other brands were steadily expanding their fan base.
Next Level helped us elevate our brand image, reach new customers (younger generation) and raise our brand awareness.”
“Working with Next level, we particularly appreciated:
Our staff is passionate about the brand and its products. We want to deliver the highest quality chocolates produced by the Parisian genius Chocolatier to Japanese connoisseurs, and the brand’s commitment to perfection needs to be incorporated into every single Customer interaction. Cooperating with Next level helps us convey the delicate taste of perfection with every post impression.
We launched a user generated contents (UGC) campaign and ads during the Valentine’s Day season with Next level. Sales via SNS were about four times higher than the previous year, and our rate of increase in followers reached a record high of 10% YoY.
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